For almost five years, ebasedEVOLUTION has been working with the IWLA (International Warehouse & Logistics Association) and several of their members to improve their visibility and value in search engines. This year, the IWLA’s 119th Annual Convention was held at the beautiful Hotel del Coronado, just outside of San Diego.
This year’s theme was “Surviving & Prospering, Translating Hard Choices into Profits.” The convention assembles the best minds and the best practices in the industry. Program speakers come from operations and executive management backgrounds, and provided valuable insight regarding how companies translate hard choices into profits.
This year, Project Manager Korey Kashmer and SEO Analyst Joe Restivo represented ebasedEVOLUTION at the event. While there, they atteneded the annual golf outting at Steel Creek Canyon, where they shot par and were very happy about it. Additionally, several of our clients attended, including Jere Van Puffelen of Prism Team Services, a California third party logisitics company, Andre Vanegas with Camelot 3PL, a WMS company, and Ayal Latz with a2b Fulfillment, a direct response fulfillment company.
Check out our Facebook page to see additional picture of ebasedEVOLUTION, a full service internet marketing firm, at the trade-show and golf outting!
Posted March 11th, 2010 in Uncategorized | No Comments »
Google entered the Social Media realm today with Google Buzz. It’s a new way to share updates, photos, videos and more, and start conversations with your friends. Already a fan of G-chatting, Gmailing, sharing Picasa pics and sharing articles on Google Reader? If so, you’re pretty much ready to create some buzz.
Not only am I already following 12 people already on my personal account, Google is already suggesting that I follow other contacts.
Questions to Ponder
- Will the reach be as broad as Facebook and Twitter?
- How will Google effect Facebook, Twitter’s traffic?
- Will Buzz effect SEO rankings?
From Technology News’ article, “From a marketing perspective, one factor to consider is that if there are any SEO benefits from Google Buzz, people will use it more, Havens said. “Likely, there will be [SEO benefits], since it’s Google. Since tweets can raise your SEO — using appropriate keywords — likely Google’s new social networking app will as well.”
Like Tech News said is this a Killer Buzz or a Buzzkill?
For more information on social media and the new Google Buzz, contact our Charlotte SEO team.
Posted February 10th, 2010 in Browsers, SEO, Social Media | No Comments »
This week, I stumbled across an interesting article in Realtor.org regarding search engine optimization for real estate companies. Given that ebasedEVOLUTION has a couple real estate clients across the country, this would be of interest to our audience.
It provides 6 tips for improving rankings on your site:
1) Write Better Page Titles: Make title tags very specific, as search engines scan this data when indexing websites
2) Broadcast your Links: Develop a campaign to get other web sites linking to yours
3) Use keywords Generously: Incorporate the top phrases you want associated with your site onto the pages in your site.
4) Reword Outgoing Links: The hyperlink text should be specific and include phrases tha search engines can index. Ideally a “No-Follow” tag would be great to put on these links, to keep value in your site.
5) Develop a Site Map: Site maps are now a major component for search engine indexing.
6) Tweet About It: “Now that tweets are indexed in Google, Twitter has become an important part of SEO strategy”
Does this information sound familiar? This is essentially a brief overview of the services ebasedEVOLUTION can provide your company. Contact us today to see how we can help grow your business!
Tags: internet marketing for real estate, real estate, seo for real estate
Posted February 9th, 2010 in SEO | No Comments »
Photo : Picture : : Song Word : Song Lyric
Can Google really understand synonyms?
It appears that Google Search is beginning to understand the nature of human language. From this recent article, Google goes over their ability to pull synonyms into search results. Photo doesn’t just mean ‘photo’ anymore in SEO speak; it could also mean ‘picture’, ’snapshot’ or ‘pic’. This reassures us that their algorithm goes beyond understanding basic SEO techniques that we have almost become too comfortable with.
For SEO writers, it also reiterates the importance of well-written copy with more than just keyword-rich text. The use of naturally descriptive phrases with flow, meaning and non-repetitiveness is essential. Cluttering and bogging down MDT and Title Tags with your list of targeted keywords will only hinder your progress.
As crazy as it seems, Google’s algorithm has a semantic memory. Not only can Google pick up on synonyms, but they’re smart enough to pick up on when they are not. The article’s example highlights on ‘arms reduction’ and ‘arm reduction’.
Try it yourself. In Google, search for ‘SEO’ and you’ll find ’search engine optimization’ is also highlighted. Try searching for “BB” and you’ll probably get ‘Blackberry’ results.
If you have any questions, please visit our SEO/SEM website and/or contact us! Our SEO Team is always up for a good chat.
Tags: Google
Posted February 3rd, 2010 in General, Search, Technology | No Comments »
ebasedEVOLUTION has a reputation for being a leading internet marketing company among the logistics industry, but we do have our fair share of retail clients. These clients are always looking for new venues in which to sell their products. Popular sites to list your products include ebay, Amazon, and Yelp, but lately, we have been getting a lot of inquiries regarding Froogle.
Froogle was launched by Google in 2002. Unlike it’s competitors, Froogle does not charge a fee to use its service. Rather, in order to generate revenue, Google does display it’s infamous Google Adwords advertisements on the right-hand column. Retailers and merchants supply the data the Froogle displays in its search results.
To achieve high rankings on Froogle, simply apply the same rules you would for achieving high rankings in other search engines, with a couple tweaks. For example, let’s say you sell tennis shoes. For good site optimization, you would include “Tennis Shoes”, in your sites title and meta-tags. However, if you are aiming to boost rankings in Froogle, you would want to revise these tags to include phrases such as: “Buy Tennis Shoes”, “Purchase Tennis Shoes”, “Tennis Shoes for Sale”, etc.
Froogle is not for all industries, and is mainly designed for retail.
Tags: froogle, Google, selling products online, SEO, seo for retail
Posted January 14th, 2010 in Branding, Search, Uncategorized | No Comments »
Since the New Year is right around the bend, it’s about that time to reevaluate, ramp up or to just simply create an Internet marketing strategy. With the recession slowing coming to an end, there is no better time than now to position yourself effectively and efficiently.
Where do you start? What do you change? What are the best ‘runs for your money’? We found a great article on Entreprenur.com that drilled down how worthy 10 popular online trends were in term of investment. From blogging to SEO and PPC advertising, this article could be a great way to get your feet wet on where to focus your efforts.
As SEO analysts, we really like to talk about and analyze new websites, efforts and campaigns. Feel free to contact us or visit our internet marketing firm ’s website!
Posted December 30th, 2009 in General | No Comments »
Have you ever been to Yelp.com? If not, I strongly recommend using it. It’s a great resource if you are looking to get information regarding any local shops or resteraunts. It provides recent customer testimonials, regardless if they are positive or not.
However, Search Engine Mogul, Google, has their eyes set on the rapidly growing site. According to SearchNewz.com:
“Google and Yelp are in advanced acquisition negotiations, weve confirmed from multiple sources. And while the deal isnt done, weve heard that its very likely to close. The price is supposedly at least $500 million.
This would certainly be an interesting addition to Googles growing local search empire. With their activities in the mobile realm and all the opportunities with Google Maps, Google Local Business etc, etc Yelp would be a very strong addition to an already strong stable of local offerings.
As for Yelp as a service? It certainly is growing and has a great reputation but it remains a service that has great success in high tech pockets. With Google at the helm it could spread like wildfire. Either that or it may just be assimilated into The Goog and used as the model moving forward for Googles local business offerings. That is all a big TBD and, of course, having this deal finished first will help with the speculation about the integration of Yelp and its offerings.
For more search engine news, please contact one of our analysts today!
Tags: Google, search engine news, yelp
Posted December 28th, 2009 in Search | No Comments »
Within the last few days Google announced on “The Official Google Blog” that personalized search has been released to everyone! So what does this actually mean?
For starters, personalized search is now working on every search for every user, not just if you are signed in. This means results can very from location to location based on what you search for and based on your past search history. Based on how I search, where I search from and what I click on more often, the results could vary slightly to favor what I am looking for.
Of course the big question is, how does this effect SEO and internet marketing. Well of course things will change a little, but change is pretty much the only thing constant with SEO. As an internet marketing company the first thing to do is stay the course with regards to the basics. Increased content, increased relevant linking, crawlable websites - all play a very important role in having a well ranking website. These things will not change.
A very good point was made the last few days because of all this buzz. The same amount of people will be searching, the only difference is paying closer attention to your target audience. Long tail keywords will become more important than before and companies might diversify into more paid advertising.
Posted December 11th, 2009 in SEO, Search | No Comments »
If you haven’t heard about Google Caffeine yet, just know that it is a new system in which Google will be indexing pages. With the vast popularity of social networking sites, such as Twitter and Facebook, Google has decided to place more emphasis on these sites in their search results. Don’t worry, it will not be officially implemented until after the holiday season, so you do have time to prepare.
Matt Cutts (Google Mastermind Employee) recently discussed some of the new features you will notice (and may not notice) with the revised search engine…
To begin, if you are a business, and are looking to boost rankings in Google, you have got to have presence on Facebook, Twitter, LinkedIn, and YouTube. Google will start listing these sites at the top of search results. Even live ‘tweets’ will be included in the search results! Sounds crazy, but that’s the direction the search world is heading.
Google will also be rewarding those sites that load extremely fast. For those individuals who have visited a site, only to sit and wait a couple moments for the page to load will no longer have to worry about this issue.
For those companies who are thinking “well, how do I know how fast my page is loading”, I have a tool to help you out… Please go to: www.code.google.com/speed and insert your URL. The results will speak for themselves.
For more tips and news related to search internet marketing, please contact one of our analysts.
Have a wonderful Thanksgiving!
Tags: google caffeine, search engines, SEO
Posted November 20th, 2009 in Branding, Browsers, General, Link Building, SEO, Website Design | No Comments »
