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Archive for November, 2009

Latest News on Google Caffeine (and it’s important!)

If you haven’t heard about Google Caffeine yet, just know that it is a new system in which Google will be indexing pages. With the vast popularity of social networking sites, such as Twitter and Facebook, Google has decided to place more emphasis on these sites in their search results. Don’t worry, it will not be officially implemented until after the holiday season, so you do have time to prepare.

Matt Cutts (Google Mastermind Employee) recently discussed some of the new features you will notice (and may not notice) with the revised search engine…

To begin, if you are a business, and are looking to boost rankings in Google, you have got to have presence on Facebook, Twitter, LinkedIn, and YouTube. Google will start listing these sites at the top of search results. Even live ‘tweets’ will be included in the search results! Sounds crazy, but that’s the direction the search world is heading.

Google will also be rewarding those sites that load extremely fast. For those individuals who have visited a site, only to sit and wait a couple moments for the page to load will no longer have to worry about this issue.

For those companies who are thinking “well, how do I know how fast my page is loading”, I have a tool to help you out… Please go to: www.code.google.com/speed and insert your URL. The results will speak for themselves.

For more tips and news related to search internet marketing, please contact one of our analysts.

Have a wonderful Thanksgiving!

First came Facebook, then came LinkedIn…

We knew it was only a matter of time before Twitter got a hold of LinkedIn. For those who are constantly updating your statuses on every social media platform, we have good news for you.

It has officially been announced that you will now have the capability to sync your Twitter to your LinkedIn account. Below is the official announcement from Twitter:

“As our platform team works with more and more developers to expand access to information, users are able to tweet and read tweets in expanding ways across the web. Today, LinkedIn launched a smart integration that lets you sync up your account with Twitter to allow for an easy flow of information to take place between your networks.

You’ll be able to set your professional status and display more fresh content on your LinkedIn profile via Twitter. And, showing your stream in places off of Twitter.com will connect you to even more people. Shared interest in tips, news, leaders and perspectives can thrust conversations into virtual brainstorms and even business opportunities.”

For more information on how to capitalize on these social media marketing techniques, please contact ebasedEVOLUTION today!

Guess Bings Jumping on Board Too…

Our previous post was about Google introducing Twitter into their organic search results.  Well since then, Bing has decided to jump on board also.  On October 21, Qi Lu, President of Microsoft’s Online Services Group announced

“Bing will now incorporate Twitter updates in search engine results with Facebook soon to follow. It’s cumbersome: to search “tweets”, you must access a segmented part of the site at bing.com/twitter, but combined with Bing’s xRank featuring top ranked celebrities, musicians, politicians, and bloggers of the minute, it’s like a real time scan of People magazine headlines”