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Archive for December, 2009

Got Resolutions?

Since the New Year is right around the bend, it’s about that time to reevaluate, ramp up or to just simply create an Internet marketing strategy. With the recession slowing coming to an end, there is no better time than now to position yourself effectively and efficiently.

Where do you start? What do you change? What are the best ‘runs for your money’? We found a great article on Entreprenur.com that drilled down how worthy 10 popular online trends were in term of investment. From blogging to SEO and PPC advertising, this article could be a great way to get your feet wet on where to focus your efforts.

As SEO analysts, we really like to talk about and analyze new websites, efforts and campaigns. Feel free to contact us or visit our internet marketing firm ’s website!

Posted Wednesday, December 30th, 2009 in General | No Comments »

Google to Acquire Yelp?

Have you ever been to Yelp.com? If not, I strongly recommend using it. It’s a great resource if you are looking to get information regarding any local shops or resteraunts. It provides recent customer testimonials, regardless if they are positive or not.

However, Search Engine Mogul, Google, has their eyes set on the rapidly growing site. According to SearchNewz.com:

“Google and Yelp are in advanced acquisition negotiations, weve confirmed from multiple sources. And while the deal isnt done, weve heard that its very likely to close. The price is supposedly at least $500 million.

This would certainly be an interesting addition to Googles growing local search empire. With their activities in the mobile realm and all the opportunities with Google Maps, Google Local Business etc, etc Yelp would be a very strong addition to an already strong stable of local offerings.

As for Yelp as a service? It certainly is growing and has a great reputation but it remains a service that has great success in high tech pockets. With Google at the helm it could spread like wildfire. Either that or it may just be assimilated into The Goog and used as the model moving forward for Googles local business offerings. That is all a big TBD and, of course, having this deal finished first will help with the speculation about the integration of Yelp and its offerings.

For more search engine news, please contact one of our analysts today!

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Posted Monday, December 28th, 2009 in Search | No Comments »

Personalized Search has gone Mainstream

Within the last few days Google announced on “The Official Google Blog” that personalized search has been released to everyone! So what does this actually mean?

For starters, personalized search is now working on every search for every user, not just if you are signed in. This means results can very from location to location based on what you search for and  based on your past search history. Based on how I search, where I search from and what I click on more often, the results could vary slightly to favor what I am looking for.

Of course the big question is, how does this effect SEO and internet marketing. Well of course things will change a little, but change is pretty much the only thing constant with SEO. As an internet marketing company the first thing to do is stay the course with regards to the basics. Increased content, increased relevant linking, crawlable websites - all play a very important role in having a well ranking website. These things will not change.

A very good point was made the last few days because of all this buzz. The same amount of people will be searching, the only difference is paying closer attention to your target audience. Long tail keywords will become more important than before and companies might diversify into more paid advertising.

Posted Friday, December 11th, 2009 in SEO, Search | No Comments »