ebasedEVOLUTION has a reputation for being a leading internet marketing company among the logistics industry, but we do have our fair share of retail clients. These clients are always looking for new venues in which to sell their products. Popular sites to list your products include ebay, Amazon, and Yelp, but lately, we have been getting a lot of inquiries regarding Froogle.

Froogle was launched by Google in 2002. Unlike it’s competitors, Froogle does not charge a fee to use its service. Rather, in order to generate revenue, Google does display it’s infamous Google Adwords advertisements on the right-hand column. Retailers and merchants supply the data the Froogle displays in its search results.

To achieve high rankings on Froogle, simply apply the same rules you would for achieving high rankings in other search engines, with a couple tweaks. For example, let’s say you sell tennis shoes. For good site optimization, you would include “Tennis Shoes”,  in your sites title and meta-tags. However, if you are aiming to boost rankings in Froogle, you would want to revise these tags to include phrases such as: “Buy Tennis Shoes”, “Purchase Tennis Shoes”, “Tennis Shoes for Sale”, etc.

Froogle is not for all industries, and is mainly designed for retail.

Tags: froogle, Google, selling products online, SEO, seo for retail

This entry was posted on Thursday, January 14th, 2010 at 12:48 pm and is filed under Branding, Search. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.