Photo : Picture : : Song Word : Song Lyric
Can Google really understand synonyms?

It appears that Google Search is beginning to understand the nature of human language. From this recent article, Google goes over their ability to pull synonyms into search results. Photo doesn’t just mean ‘photo’ anymore in SEO speak; it could also mean ‘picture’, ’snapshot’ or ‘pic’. This reassures us that their algorithm goes beyond understanding basic SEO techniques that we have almost become too comfortable with.

For SEO writers, it also reiterates the importance of well-written copy with more than just keyword-rich text. The use of naturally descriptive phrases with flow, meaning and non-repetitiveness is essential. Cluttering and bogging down MDT and Title Tags with your list of targeted keywords will only hinder your progress.

As crazy as it seems, Google’s algorithm has a semantic memory. Not only can Google  pick up on synonyms, but they’re smart enough to pick up on when they are not. The article’s example highlights on ‘arms reduction’ and ‘arm reduction’.

Try it yourself. In Google, search for ‘SEO’ and you’ll find ’search engine optimization’ is also highlighted. Try searching for “BB” and you’ll probably get  ‘Blackberry’ results.

If you have any questions, please visit our SEO/SEM website and/or contact us! Our SEO Team is always up for a good chat.