If you haven’t heard about Google Caffeine yet, just know that it is a new system in which Google will be indexing pages. With the vast popularity of social networking sites, such as Twitter and Facebook, Google has decided to place more emphasis on these sites in their search results. Don’t worry, it will not be officially implemented until after the holiday season, so you do have time to prepare.
Matt Cutts (Google Mastermind Employee) recently discussed some of the new features you will notice (and may not notice) with the revised search engine…
To begin, if you are a business, and are looking to boost rankings in Google, you have got to have presence on Facebook, Twitter, LinkedIn, and YouTube. Google will start listing these sites at the top of search results. Even live ‘tweets’ will be included in the search results! Sounds crazy, but that’s the direction the search world is heading.
Google will also be rewarding those sites that load extremely fast. For those individuals who have visited a site, only to sit and wait a couple moments for the page to load will no longer have to worry about this issue.
For those companies who are thinking “well, how do I know how fast my page is loading”, I have a tool to help you out… Please go to: www.code.google.com/speed and insert your URL. The results will speak for themselves.
For more tips and news related to search internet marketing, please contact one of our analysts.
Have a wonderful Thanksgiving!
