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Posts Tagged ‘Google’

The Truth of the Google Duplicate Content Penalty

“There is no duplicate content penalty. Google’s major search engine function is to provide a customer the best possible results for a search, based upon the search term (keywords) that the customer has used in the Google search box.

Google’s customers are not:
1. You, who use it to get your web pages listed.
2. Adwords advertisers that use Adwords to advertise their products.
3. Corporations or individuals that use it to have their web pages listed.
4. Internet marketers who recommend others to use Google for advertising or searching.

Google’s customers are those seeking information, whether that is to solve a problem, where to purchase a product at the cheapest price, find a sports result or to get directions to a specific location. Everybody that uses Google uses a search term to find some information that they need. That search term is what you and I refer to as a keyword.

If Google detects several web pages offering exactly the same content, its algorithms will select that which best offers the information required and list that. It might also list one or two other pages offering exactly the same content if there are good reasons for it doing so (e.g. more links to other relevant websites, more other relevant pages on the domain, and so on).

So, not all duplicate content pages will be refused a listing. If these duplicates are articles, then the algorithms that the spiders carry on their backs will take the links from these articles into consideration, the authority of the directory on which it is published, and other factors, before deciding which should be listed. It is wrong to believe that this decision has a chronological factor, but, if you include a link in your article Resource section to your web page that contains the same article, then your page is liable to be listed above the others, partially because of a greater number of links back to it from the other copies, and partially because your entire site is liable to be more relevant than these others to information being sought by Google’s customer.” ~ Source: SiteProNews.com

To learn more about this rule, please contact an analyst at ebasedEVOLUTION, a Charlotte SEO company.

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Posted Monday, April 26th, 2010 in Browsers, Search | No Comments »

Google & April Fools’ Day

“Google’s April Fools’ Day jokes have become the stuff of legend. Sometimes the gags are good enough to trick you; other times, they’re just good for a chuckle. Here are five of our personal favorites…

1. Google April Fools’ Joke: The Topeka Name Change
This first one may have only happened on April 1, 2010, but it’s far too brilliant to leave off the list. Bright and early this April Fools’ morning, Google announced it was changing its name…to Topeka.

The gag comes one month after the real Topeka decided to temporarily change its name to Google. Topeka’s mayor signed a proclamation to help convince Google his city was the best place for its soon-to-be-launched broadband network.

Today, Google fired back, replacing its standard home page logo with the word “Topeka.” A photo showed the Google headquarters with a freshly updated sign. And a placard was even provided to help you learn the proper way to use the new name in conversation.

2. Google April Fools’ Joke: TiSP
Google’s broadband initiative may be the real deal, but back in 2007, the G-team joked that it was launching a wireless broadband service that’d run through the sewers.

TiSP — short for Toilet Internet Service Provider — was described as a “self-installed, ad-supported online service that will be offered entirely free to any consumer with a Wi-Fi-capable PC and a toilet connected to a local municipal sewage system.” To use the service, all you had to do was flush a fiber-optic cable down the john and connect the other end to a specially provided router.

3. Google April Fools’ Joke: Gmail Paper
Google April Fools PaperAnother ‘07 winner, Gmail Paper pretended to provide a new option for paper-based backups of Gmail-stored messages. With one quick click, you could request a physical copy of any e-mail and have it delivered to your door. Or so it seemed.

“The cost of postage is offset with the help of relevant, targeted, unobtrusive advertisements, which will appear on the back of your Gmail Paper prints in red, bold, 36 pt Helvetica,” the spoof site explained. “No pop-ups, no flashy animations — these are physically impossible in the paper medium.”

4. Google April Fools’ Joke: Pigeon Rank
Google April Fools PigeonsForget PageRank: On April Fools’ 2002, Google came clean and said the real secret to its search technology was something called PigeonRank. Yes, PigeonRank.

The system, according to a page published at the time, was built by Google founders Larry Page and Sergey Brin during their time at Stanford.

“Page and Brin reasoned that low cost pigeon clusters (PCs) could be used to compute the relative value of Web pages faster than human editors or machine-based algorithms,” the page said. “And while Google has dozens of engineers working to improve every aspect of our service on a daily basis, PigeonRank continues to provide the basis for all of our Web search tools.”

Just imagine all those tiny beaks pecking away with your every search. Man, I’d hate to get on those pigeons’ bad side.

5. Google April Fools’ Joke: MentalPlex
One of Google’s earliest April Fools’ pranks, MentalPlex was presented in the year 2000 as a cutting-edge new way to search by brainwave. Just stare into a swirling circle, project a mental image of what you want to find, and MentalPlex would do the work.

“MentalPlex is the only search engine that accurately returns results without requiring you enter a query,” a FAQ created specially for the joke explained. “Google’s CEO and co-founder Larry Page calls MentalPlex ‘a quantum leap in finding what you are looking for on the Internet. Typing in queries is so 1999.’” ~ Source: PCworld.com

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Posted Monday, April 5th, 2010 in Search | No Comments »

Personalized Search… for Everyone!

“Today we’re helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible. For example, since I always search for [recipes] and often click on results from epicurious.com, Google might rank epicurious.com higher on the results page the next time I look for recipes. Other times, when I’m looking for news about Cornell University’s sports teams, I search for [big red]. Because I frequently click on www.cornellbigred.com, Google might show me this result first, instead of the Big Red soda company or others.

Previously, we only offered Personalized Search for signed-in users, and only when they had Web History enabled on their Google Accounts. What we’re doing today is expanding Personalized Search so that we can provide it to signed-out users as well. This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser. It’s completely separate from your Google Account and Web History (which are only available to signed-in users). You’ll know when we customize results because a “View customizations” link will appear on the top right of the search results page. Clicking the link will let you see how we’ve customized your results and also let you turn off this type of customization.” ~ Source: Googleblog.Blogspot.com

To watch a video on Google Personal Search, click here!

For more internet marketing news, please contact one of our analysts.

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Posted Thursday, March 18th, 2010 in SEO, Search | No Comments »

Google has a Semantic Memory

Photo : Picture : : Song Word : Song Lyric
Can Google really understand synonyms?

It appears that Google Search is beginning to understand the nature of human language. From this recent article, Google goes over their ability to pull synonyms into search results. Photo doesn’t just mean ‘photo’ anymore in SEO speak; it could also mean ‘picture’, ’snapshot’ or ‘pic’. This reassures us that their algorithm goes beyond understanding basic SEO techniques that we have almost become too comfortable with.

For SEO writers, it also reiterates the importance of well-written copy with more than just keyword-rich text. The use of naturally descriptive phrases with flow, meaning and non-repetitiveness is essential. Cluttering and bogging down MDT and Title Tags with your list of targeted keywords will only hinder your progress.

As crazy as it seems, Google’s algorithm has a semantic memory. Not only can Google  pick up on synonyms, but they’re smart enough to pick up on when they are not. The article’s example highlights on ‘arms reduction’ and ‘arm reduction’.

Try it yourself. In Google, search for ‘SEO’ and you’ll find ’search engine optimization’ is also highlighted. Try searching for “BB” and you’ll probably get  ‘Blackberry’ results.

If you have any questions, please visit our SEO/SEM website and/or contact us! Our SEO Team is always up for a good chat.

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Posted Wednesday, February 3rd, 2010 in General, Search, Technology | No Comments »

Google’s Froogle… What is it exactly?

ebasedEVOLUTION has a reputation for being a leading internet marketing company among the logistics industry, but we do have our fair share of retail clients. These clients are always looking for new venues in which to sell their products. Popular sites to list your products include ebay, Amazon, and Yelp, but lately, we have been getting a lot of inquiries regarding Froogle.

Froogle was launched by Google in 2002. Unlike it’s competitors, Froogle does not charge a fee to use its service. Rather, in order to generate revenue, Google does display it’s infamous Google Adwords advertisements on the right-hand column. Retailers and merchants supply the data the Froogle displays in its search results.

To achieve high rankings on Froogle, simply apply the same rules you would for achieving high rankings in other search engines, with a couple tweaks. For example, let’s say you sell tennis shoes. For good site optimization, you would include “Tennis Shoes”,  in your sites title and meta-tags. However, if you are aiming to boost rankings in Froogle, you would want to revise these tags to include phrases such as: “Buy Tennis Shoes”, “Purchase Tennis Shoes”, “Tennis Shoes for Sale”, etc.

Froogle is not for all industries, and is mainly designed for retail.

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Posted Thursday, January 14th, 2010 in Branding, Search | No Comments »

Google to Acquire Yelp?

Have you ever been to Yelp.com? If not, I strongly recommend using it. It’s a great resource if you are looking to get information regarding any local shops or resteraunts. It provides recent customer testimonials, regardless if they are positive or not.

However, Search Engine Mogul, Google, has their eyes set on the rapidly growing site. According to SearchNewz.com:

“Google and Yelp are in advanced acquisition negotiations, weve confirmed from multiple sources. And while the deal isnt done, weve heard that its very likely to close. The price is supposedly at least $500 million.

This would certainly be an interesting addition to Googles growing local search empire. With their activities in the mobile realm and all the opportunities with Google Maps, Google Local Business etc, etc Yelp would be a very strong addition to an already strong stable of local offerings.

As for Yelp as a service? It certainly is growing and has a great reputation but it remains a service that has great success in high tech pockets. With Google at the helm it could spread like wildfire. Either that or it may just be assimilated into The Goog and used as the model moving forward for Googles local business offerings. That is all a big TBD and, of course, having this deal finished first will help with the speculation about the integration of Yelp and its offerings.

For more search engine news, please contact one of our analysts today!

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Posted Monday, December 28th, 2009 in Search | No Comments »

Google & Twitter… Together at last…

Here at ebasedEVOLUTION, we have several discussions on a weekly basis on where we think search engine optimization is headed, and what new developments will soon be underway. A couple months ago, we predicted that Google would soon be using live “tweets” in their search results, and sure enough, it happened.

Below is the official announcement from Google:

“We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort; you’ll find tweets from other users who are there and sharing the latest and greatest information.”

For companies who have been reluctant to build presence on Twitter, this should be a wake-up call to start tweeting!

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Posted Wednesday, October 28th, 2009 in SEO, Social Media | No Comments »